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The digital marketing glossary > E > What is Emoji marketing definition?

What is Emoji marketing definition ?

Emoji marketing may be defined by the use of emoji for marketing purposes.

Emoji are used in marketing communications because they convey emotions and feeling. Thus they encourage reactions and emotions at recipient level.

Brands use emoji in their communications but can also try to infiltrate mobile messaging and social media conversations with dedicated apps which use their own branded emoji. The same way as brands push their own emoticons.

An example of emoji marketing campaign with Twitter :

 
Published on Friday 19 December 2014, mis a jour le Friday 26 December 2014 (Authors)