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The digital marketing glossary > E > What is Emotion detection definition?

What is Emotion detection definition ?

In digital marketing context, emotion detection is a technology allowing advertisers and agencies to know how consumers react to ad exposures.

Emotion detection is done through webcams (or through video recording for lab experiment) which capture and recognize consumer facial reactions.

Emotions measured by Affdex:

 
Published on Monday 24 June 2013 (Authors)