Endless aisle refers to the concept of using in-store kiosks to allow customers to order products which are no longer in stock or not sold in the store. The customers then have the product shipped to their homes.
Endless aisle is a concept which can be used by retail chains which have ecommerce presence.
Endless aisle benefit are:
increasing conversions and sales in retail stores
preventing sales loss
ensuring customer satisfaction and fidelity
expanding offerings / inventory without space constraint
using ecommerce cross-selling and product recommendations
possibly referring sales to partners
removing some products with to low stock rotation
A connected kiosk :
Source image : Meridian0