A -  B -  C -  D -  E -  F -  G -  H -  I -  J -  K -  L -  M -  N -  O -  P -  Q -  R -  S -  T -  U -  V -  W -  X -  Y -  Z - 



The digital marketing glossary > E > What is Engagement definition?

What is Engagement definition ?

Engagement is a term or concept very commonly used in digital marketing context.

Though there is no universal definition of engagement, engagement usually refers to a situation where a consumer interacts with a digital content. The nature of engagement and the ways for measuring it varies according to the type of content.

According to the IAB, there is three distinct forms of engagement:
- ad engagement
- content engagement
- audience engagement

Components and metrics of engagement differ for each form of content or context.

Some forms of engagement may be seen as "standards"

- Facebook engagement (for posts and pages)
- Video engagement
- Tweet engagement
- ...

Allthough the click to a landing page is a form of interaction and engagement, the measure of engagement is often based on other criteria and seen as a complement or an alternative to measuring the "traditional" click which has been historically the first form of engagement taken into account.

 
Published on Saturday 22 December 2012 (Authors)