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The digital marketing glossary > E > What is Eye scrolling definition?

What is Eye scrolling definition ?

Eye scrolling is an eye tracking application by which when a user reads an article and his eyes reach the bottom of the page, the page will be automatically scrolled down to give access to the next lines.

Eye scrolling is only possible whith webcam enabled devices and when the option is activated by users.

Eye scrolling may impact web usability in the future. Eye scrolling has mainly potential for mobile phones where screens are small.

An example of eye scrolling application on a tablet browser:

Published on Sunday 28 April 2013 (Authors)