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The digital marketing glossary > F > What is Facebook Lookalike Audiences definition?

What is Facebook Lookalike Audiences definition ?

Facebook Lookalike Audiences is a specific kind of advertising targeting offered by Facebook and based upon look-alike targeting techniques.

It lets advertisers reach Facebook users who are are similar to a customer list they care about. Facebook’s custom audience algorithm retrieves clusters of users to target based on similar interests, demographic data or location.

For targeting a Facebook lookalike audience an advertiser must had beforehand built a Facebook custom audience.

 
Published on Thursday 25 April 2013 (Authors)