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The digital marketing glossary > F > What is Facebook fans buy definition?

What is Facebook fans buy definition ?

Facebook fans buying is the practice by which an advertiser or an agency buys Facebook fans by “packs” to a specialized agency.

Fans buy is sometimes done for the brand image and for avoiding the display of a “ridiculously low” number of fans.

Exceptionally, fans buying can be due to agencies dedicated to the development of a Facebook presence and this can be done without their clients knowing.

Bought fans have no value in marketing but can negatively affect brand image when the practice is discovered.

Normally, fans buying is forbidden by Facebook.

An example of “fans packs” offer:

Published on Monday 24 September 2012, mis a jour le Friday 2 November 2012 (Authors)