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The digital marketing glossary > F > What is Facebook forced like definition?

What is Facebook forced like definition ?

A Facebook forced "like" refers to the situation where a brand forces visitors to like it to access a content.

Forced likes are often used when offering quizzes, sweepstakes or access to special content.

Forced likes can be judged as good for brand ego and image but they are sources of low fan engagement. However, forced likes are better than bought fans.

A "nice" example of forced likes to access video content:

 
Published on Wednesday 17 October 2012, mis a jour le Friday 2 November 2012 (Authors)