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The digital marketing glossary > F > What is Facebook post engagement rate definition?

What is Facebook post engagement rate definition ?

Facebook post engagement rate measures how fans interact with the different Facebook posts of a brand.

Different formulas can be used for post engagement calculation. The engagement rate can be calculated for a single post or for all posts for a time frame.

A formula offered by Socialbaker:

The above formula has a limit, it does not really measure engagement of exposed fans, as only less than 20% of fans view a brand post in their newsfeed.

A more "wise" formula by Wisemetrics.

Post engagement rate

See also Facebook PTAT.

Published on Saturday 22 December 2012 (Authors)