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The digital marketing glossary > F > What is Ferris wheel ad definition?

What is Ferris wheel ad definition ?

A ferris wheel ad is the equivalent of a horizontal carousel ad which is used for vertical ad units like skyscrapers.

Ferris wheel ads are mainly used for affiliate creatives and site retargeting dynamic ads.

An example of ferris wheel for Amazon’s affiliate:

 
Published on Monday 31 December 2012 (Authors)