Fingerprinting may refer to different practices in digital world.
Fingerprinting may be used to track devices and consumers without using cookies for fraud prevention in e-commerce or for marketing purposes. For more details about fingerprinting in digital marketing context, see device fingerprinting.
Fingerprinting may also be used for intellectual property right management on the Internet. In this case, fingerprinting is used to identify content. See video fingerprinting for more details.