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The digital marketing glossary > F > What is First impression takeover definition?

What is First impression takeover definition ?

A first impression takeover, aka FIT or FITO, is a takeover ad unit displayed on the first page viewed in a session. First impression takeovers are usually delivered with an one impression capping.

Unlike homepage takeovers, first impression takeovers can be displayed on all website pages.

For more details see homepage takeover or takeover ad unit.

An example of FITO specs :

 
Published on Thursday 27 November 2014 (Authors)