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The digital marketing glossary > F > What is Floor CPM definition?

What is Floor CPM definition ?

A floor CPM is a CPM threshold below which a publisher don’t want to sell an ad impression on an ad network or ad exchange.

If the floor CPM is not reached, the ad network or ad exchange makes a passback to the publisher ad server where is it may be decided to redirect the ad request to another network trough a daisy chain or to deliver a psa or house ad.

If no passback process is set up, the first ad server directly deliver a default ad.

Published on Sunday 18 November 2012 (Authors)