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The digital marketing glossary > F > What is Form filler in affiliation definition?

What is Form filler in affiliation definition ?

A form filler refers, in the context of affiliation marketing, to an affiliate which artificially generates filled web forms on the website of the affiliate program owner.

As specified in the affiliate agreement, and if not caught red-handed, the fraudster is then paid for each filled form (lead).

A form filler may fill himself the forms, use a bot or pay individuals through a service like mechanical turk.

 
Published on Friday 2 November 2012 (Authors)