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The digital marketing glossary > F > What is Fraudulent click definition?

What is Fraudulent click definition ?

Fraudulent clicks are clicks generated on PPC platforms without a real intent to buy or to complete a task sought after by advertisers.

Fraudulent clicks may be human or automatic and emanate from publishers or competitors.

For more details on fraudulent clicks, see click fraud.

 
Published on Tuesday 30 October 2012, mis a jour le Friday 2 November 2012 (Authors)