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The digital marketing glossary > F > What is Frequency control definition?

What is Frequency control definition ?

Frequency control refers to the practice of limiting ad exposures or repetition for a same person within a campaign.

Frequency control protects the user experience for intrusive ad formats and preserves campaign efficiency by preventing ad impressions waste.

Frequency control level (authorized repetitions) depends on the nature of the campaign and on the choosen format.

Frequency control is done by means of capping at the adserver level.

 
Published on Wednesday 3 October 2012, mis a jour le Friday 26 July 2013 (Authors)