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The digital marketing glossary > F > What is Friendly IFrame definition?

What is Friendly IFrame definition ?

A Friendly IFrame is a concept released in 2008 by the IAB’s Ad Ops Council. It is an IFrame specification dedicated to optimize rich media ad delivery in asynchronous or dynamic environments.

Since, the IAB released the IAB SafeFrame specification in March 2013.

 
Published on Tuesday 9 April 2013 (Authors)