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The digital marketing glossary > G > What is Game advertising definition?

What is Game advertising definition ?

Game advertising refers to all forms of using games for advertising purposes.

Game advertising stakes are raising with games reach. Furthemore, advertising effects benefit from gaming experience (see links below for more details).

Game advertising encompasses:

- advergaming
- in-game advertising
- product placement

 
Published on Sunday 28 October 2012, mis a jour le Friday 2 November 2012 (Authors)