A gaze plot is a map which shows gaze fixations on a webpage and in which order they occur. A gaze plot follows the user’s eyepath and is the result of an eye tracking study.
Circles represent gaze fixations and circle areas are proportional to fixation lengths.
Some examples of gaze plots:
image credit: Heatmaps2Go
image credit: Consumer Insights Group
See gaze plot use at two minutes from the start in the below video:
Other gaze plot examples: