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The digital marketing glossary > G > What is Gaze plot definition?

What is Gaze plot definition ?

A gaze plot is a map which shows gaze fixations on a webpage and in which order they occur. A gaze plot follows the user’s eyepath and is the result of an eye tracking study.

Circles represent gaze fixations and circle areas are proportional to fixation lengths.

Some examples of gaze plots:

Gaze plot

image credit: Heatmaps2Go

image credit: Consumer Insights Group

See gaze plot use at two minutes from the start in the below video:

Other gaze plot examples:

 
Published on Wednesday 6 March 2013 (Authors)