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The digital marketing glossary > G > What is Generational marketing definition?

What is Generational marketing definition ?

Generational marketing is the marketing practice of adapting the product or services and marketing actions for a given generation. Senior marketing is probably the best known form of generational marketing.

Generational marketing can take different forms:
- Specialization in one generation
- Generational differentiation of products and services
- Adaptation of advertising discourse to generations ....

On the same subject see trans-generational marketing and trans-generational brand.

Some advices to address the different customer generations :

 

 

Generational marketing and fundraising :

 
Published on Sunday 31 May 2015 (Authors)