Generational marketing is the marketing practice of adapting the product or services and marketing actions for a given generation. Senior marketing is probably the best known form of generational marketing.
Generational marketing can take different forms:
Specialization in one generation
Generational differentiation of products and services
Adaptation of advertising discourse to generations ....
On the same subject see trans-generational marketing and trans-generational brand.
Some advices to address the different customer generations :
Generational marketing and fundraising :