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The digital marketing glossary > G > What is Geo-optimization for affiliates definition?

What is Geo-optimization for affiliates definition ?

Geo-optimization for affiliates adresses a specific issue for affiliates with an international audience. For maximizing conversion rates and ecpm for international traffic, a publisher must - if possible - redirect each foreign visitor to a merchant corresponding to his location.

The redirect to the good national program is made automatically according to the visitor’s IP address.

Geo-optimization services and tools can be offered by some big affiliate networks, by automated monetization services or by dedicated services or scripts.

An example of impact of geo-optimization for affiliate revenues according to VigLink:

 

How a dedicated service (GeoRiot) charges for geo-optimization:

 
Published on Monday 14 January 2013 (Authors)