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The digital marketing glossary > G > What is Glocal marketing definition?

What is Glocal marketing definition ?

Glocal marketing is the practice of combining global marketing elements with the implementation of a product adaptation and communication at the country level (local marketing).

Glocal marketing is a neologism made from global and local.

Glocal marketing aims to combine the economies of scale of global marketing and taking into account national adaptation constraints.

The Mc Donalds glocal marketing strategy :

 
Published on Sunday 31 May 2015 (Authors)