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The digital marketing glossary > G > What is Google scraping definition?

What is Google scraping definition ?

Google scraping is the practice of generating high volumes of automated queries on Google’s search engine or on other Google’s properties - Google keyword generator on AdWords interface for instance.

Google scraping has many possible uses:
- to establish queries statistics
- to identify backlinks
- to locate dofollow blog comments for comment spamming
- etc.

Google scraping can be performed directly by developpers or by the way of specific tools and softwares. Large scale Google scraping is made directly through Google’s APIs

Some players like some backlink checking tools or SERP positions auditing tools sell services based upon scraped Google’s data.

Google has a strict policy regarding use of scraped data and can sometimes blocked some actors.

 
Published on Monday 11 March 2013 (Authors)