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The digital marketing glossary > G > What is Google webmaster guidelines definition?

What is Google webmaster guidelines definition ?

Google’s webmaster guidelines are a set of advices and recommendations edicted by Google to appears in its SERPs. From the Google’s point of view webmaster guidelines are a way to ensure a good indexing of website pages and a good user’s experience via pertinent results.

Google differentiates three types of guidelines:
- Design and content guidelines
- Technical guidelines
- Quality guidelines

Quality Guidelines outline illicit practices that may lead sanctions - index removing or bad rankings.

Some examples of "illicit" techniques:

 

An excerpt of "Design and content guidelines":

 

The full guidelines.

SEO practices against Google’s guidelines are usually called black hat SEO.

 

 
Published on Monday 22 July 2013 (Authors)