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The digital marketing glossary > H > What is Haptic marketing definition?

What is Haptic marketing definition ?

Haptic marketing is the use of the science of touch (haptic) for marketing purposes.

Touch and textures can play an important role in the selection process of the product and in the user experience.

Haptic marketing is a component of sensory marketing.

For more information and illustrations, see tactile marketing.

 
Published on Monday 11 May 2015, mis a jour le Friday 1 May 2015 (Authors)