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The digital marketing glossary > H > What is Hidden IFrame definition?

What is Hidden IFrame definition ?

An hidden IFrame is an IFrame made invisible for visitors of a webpage by using zero pixel dimensions or invisible text style. With an hidden frame, the visitor doesn’t know he is loading content in his browser from a third party domain.

Usage of hidden IFrames may be legitimate, but is it often used by hackers or malwares.

In digital marketing context, hidden IFrames are used for impression fraud, traffic exchange cheating, cookie stuffing and black hat SEO techniques.

Published on Tuesday 9 April 2013 (Authors)