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The digital marketing glossary > H > What is House ad definition?

What is House ad definition ?

A house ad is a default ad delivered by the adserver in case of unsold inventory.

House ads are self promotional. They can promote other website sections or newsletter sign-ups. If an ecommerce site is itself a media vehicle, house ads can promote offers and products.

In the absence of a house ad uploaded in the adserver, a public-service ad is served.

See also the house ad setting up on the adserver.

 
Published on Monday 1 October 2012, mis a jour le Friday 2 November 2012 (Authors)