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The digital marketing glossary > H > What is Housefile definition?

What is Housefile definition ?

A housefile refers to the company customer and prospect list or database. A housefile usually includes :

- name
- address
- phone
- email
- orders
- possibly tracking data collected on website and email

A housefile is the cornerstone of direct marketing and CRM. However, it is also possible to achieve direct marketing campaigns with acquisition lists.

See also email housefile.

 
Published on Saturday 13 October 2012, mis a jour le Friday 2 November 2012 (Authors)