Digital Media Sales Certification from IAB aims at attesting professional experience and knowledge in digital media sales.
A 115-minute, computer-based, 100 multiple-choice question exam covers four areas:
Comprehending the digital advertising ecosystem
Selling digital media
Managing digital advertising campaigns
Analyzing campaign performances
The test is opened strictly for professionals with two years experience in digital media sales and is taken at approved centers around the world.
Each candidate is given a score and a pass/fail status to prove their knowledge.
Example of questions:
The exam blueprint:
Source images IAB