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The digital marketing glossary > I > What is IAB Digital Media Sales Certification definition?

What is IAB Digital Media Sales Certification definition ?

Digital Media Sales Certification from IAB aims at attesting professional experience and knowledge in digital media sales.

A 115-minute, computer-based, 100 multiple-choice question exam covers four areas:

- Comprehending the digital advertising ecosystem
- Selling digital media
- Managing digital advertising campaigns
- Analyzing campaign performances

The test is opened strictly for professionals with two years experience in digital media sales and is taken at approved centers around the world.

Each candidate is given a score and a pass/fail status to prove their knowledge.

Example of questions:

The exam blueprint:

Source images IAB

 
Published on Thursday 25 October 2012, mis a jour le Friday 2 November 2012 (Authors)