A -  B -  C -  D -  E -  F -  G -  H -  I -  J -  K -  L -  M -  N -  O -  P -  Q -  R -  S -  T -  U -  V -  W -  X -  Y -  Z - 



The digital marketing glossary > I > What is IAB ad units definition?

What is IAB ad units definition ?

IAB standard ad units are a range of ad formats promoted by the IAB to facilitate online and mobile advertising.

The adoption of ad standards is particularly important because a display campaign can be delivered on several hundreds or thousands of publisher’s websites by the means of an ad network.

Current and potential standard ad formats are reviewed on bi-annual basis by the IAB’s Ad Sizes Working Group. The last update and big change was in february 2012.

IAB ad units are mainly defined by:

- initial dimensions in pixels
- maximum expanded dimensions
- max initial file load size
- max additional initial file load size
- maximum animation length

The IAB ad unit portfolio:

Some ad unit definitions:

 
Published on Sunday 7 October 2012 (Authors)