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The digital marketing glossary > I > What is IAB Rising Stars definition?

What is IAB Rising Stars definition ?

IAB display rising stars are 6 ad units which joined IAB Standard Ad Units in 2012.

IAB rising stars program is a competition that kicked off in september 2010. Publishers were asked to submit innovative formats with branding and engagement potential. From 36 submissions, six new formats were selected and tested by IAB before becoming IAB Standard Ad Unit.

The IAB’s rising stars ad units :

- Portrait
- Slider
- Billboard
- Filmstrip
- Pushdown
- Sidekick

See also IAB Mobile Rising Stars.

An IAB quick presentation of the rising stars units:

The IAB Rising Stars ceremony with a more detailed and interesting presentation:

 
Published on Tuesday 2 October 2012 (Authors)