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The digital marketing glossary > I > What is IAB’s data council definition?

What is IAB’s data council definition ?

The IAB Data Council is defined by the IAB as "dedicated to demystifying data usage and control in the interactive advertising marketplace and to favroing revenue growth through the establishment of quality, transparency, accountability, and consumer protection in data usage."

The Data Council is comprised of more than two hundreds representatives from IAB Member Companies.

The IAB membership as for October 2012:

 
Published on Friday 30 November 2012 (Authors)