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The digital marketing glossary > I > What is IP address blocking definition?

What is IP address blocking definition ?

IP address blocking is the process of preventing a user or machine originating from a specific IP address to connect with a server. Several or ranges of IP addresses can be blocked and the blocking can be done for mail or website servers.

IP address blocking has many uses in ecommerce or digital marketing contexts. It can be used for:
- preventing bots to access a website - for price retrieving for instance
- preventing transactions orginating from some countries
- blocking email spammer
- blocking some addresses to see or click ads
- ...

The latter practice can be used by advertisers on PPC search engine platforms to prevent competitors to consume a budget.

See also IP address filtering which can have a slight different meaning.

An IP address generator for blocking countries:

 
Published on Sunday 17 March 2013 (Authors)