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The digital marketing glossary > I > What is IP address filtering definition?

What is IP address filtering definition ?

IP address filtering can have two distinct meanings in digital marketing and advertising context.

First, it can be understood as IP address blocking.

Second, it can mean to give a special treatment to visitors or visits originating from specific IP addresses - or ranges of IP addresses. For instance bot traffic can be authorized to access a website but not taken into account for determining traffic statistics or foreign IP adresses be redirected to another domain.

IP address filtering is also a key component of email spam filtering arsenal.

Published on Sunday 17 March 2013 (Authors)