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The digital marketing glossary > I > What is In-app ad definition?

What is In-app ad definition ?

An in-app ad is an ad displayed within a mobile phone application.

Different ad units can be used for displaying in-app ads :

- banner at the top or bottom of the screen
- mobile interstitial
- overlay
- ....

An example of in-add ad unit:

 
Published on Sunday 16 December 2012 (Authors)