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The digital marketing glossary > I > What is In-house SEO definition?

What is In-house SEO definition ?

In-house SEO refers commonly to SEO operations which are achieved within a company by a dedicated team or specialist. In-house SEO may also refers to the employee in charge of internal SEO.

In-house SEO is often opposed to agency SEO. Nevertheless, in some complex context, in-house SEOs and agency SEOs may work together.

According to a 2013 Marketing Sherpa study, 64% of companies run their SEO in-house.

Some examples of in-house SEO job offers:

 

 
Published on Thursday 1 August 2013 (Authors)