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The digital marketing glossary > I > What is In-text advertising definition?

What is In-text advertising definition ?

In-text advertising is a particular form of contextual targeting in which ads are tied to bought keywords in a webpage text. The keywords bought by the publisher are underlined and the ad appears when the mouse rolls over the keyword.

In-text advertising use PPC models.

In-text advertising is sometimes criticized as discomfort for readers and an editorial issue for journalists.

Below, some examples of in-text advertising from Vibrantmedia gallery:

int-text advertising

 
Published on Wednesday 26 September 2012 (Authors)