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The digital marketing glossary > I > What is In the fold definition?

What is In the fold definition ?

"In the fold" is an equivalent expression to "above the fold". In digital marketing context, it means that an element (ad, button, call to action, link, etc.) is viewable without using the scrolling button.

The "in the fold" perimeter may vary due to the visitor’s different configurations and devices.

For more details, illustrations and term origins, see above the fold.

 
Published on Monday 29 October 2012, mis a jour le Friday 2 November 2012 (Authors)