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The digital marketing glossary > I > What is Inbox definition?

What is Inbox definition ?

In the broader sense, the inbox is for email what the mailbox is for mail and even more as it is where emails are received, sorted, read, stocked and deleted.

In the strict meaning of the term the inbox is the main folder where incoming email messages are placed.

The inbox is a more and more crowded place and with spam filtering inbox placement rates are lowering. The inbox is the holy grail of email marketers.

 
Published on Monday 17 June 2013 (Authors)