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The digital marketing glossary > I > What is Initial Flash file load definition?

What is Initial Flash file load definition ?

The initial Flash file load refers traditionally to the first Flash ad file to be loaded when using polite downloading for polite banners.

Ad specs and IAB guidelines usually impose a max initial file size of 40 KB for standard ad units.

For more details see polite loading.

 
Published on Monday 29 October 2012, mis a jour le Friday 2 November 2012 (Authors)