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The digital marketing glossary > I > What is Intelligent virtual agent definition?

What is Intelligent virtual agent definition ?

An intelligent virtual agent is digital company representative on a website, mobile application or other digital interfaces.

Intelligent virtual agents engage conversation with visitors and handle requests through live chat. Some can talk or have vocal recognition capabilities.

They are called intelligent because of their learning capabilities.

For more details and illustrations see virtual agent.

 
Published on Saturday 13 October 2012 (Authors)