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The digital marketing glossary > I > What is Intent-based targeting definition?

What is Intent-based targeting definition ?

Intent-based targeting refers to all forms of advertising or marketing that use a purchase intent signal for targeting a consumer.

Intent-based targeting is one of many forms of data-driven advertising in digital marketing context.

For more details and explanations, see intent-based advertising.

An interesting illustration of intent-based targeting by Magnetic:

 
Published on Friday 4 January 2013 (Authors)