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The digital marketing glossary > I > What is Interest based advertising definition?

What is Interest based advertising definition ?

Interest based advertising refers to the use of specific behavorial targeting capacities for the purposes of advertising.

Interest based advertising is usually offered by big ad networks and somes big websites (like Facebook).

Several hundreds (or even thousands for Google) of interest categories can be offered by some networks.

For more details on interest based advertising and his principles and processes, see interest based targeting.

An example of interest categories for a Yahoo user:

Interest based advertising

Published on Sunday 30 December 2012 (Authors)