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The digital marketing glossary > I > What is Interest categories definition?

What is Interest categories definition ?

Interest categories are categories offered for targeting to advertisers by behavioral ad networks.

Behavioral ad networks can offer hundreds of interest categories and even thousands for Google Network.

For more details about how interest categories are created see interest based targeting.

An example of some interest categories offered for targeting by Yahoo Network:

 
Published on Sunday 30 December 2012 (Authors)