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The digital marketing glossary > I > What is Invalid click definition?

What is Invalid click definition ?

Invalid clicks are generally defined by Google and others as fraudulent clicks and unintentional clicks on PPC networks and platforms.

Invalid clicks are detected and filtered by networks to prevent advertisers being billed and to maintain trust.

Most invalid clicks are the result of click fraud.

Only a part of unintentional clicks are really detected (i.e. unintentional double clicks).

 
Published on Tuesday 30 October 2012, mis a jour le Sunday 11 November 2012 (Authors)