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The digital marketing glossary > I > What is Inventory transparency definition?

What is Inventory transparency definition ?

For advertisers, inventory transparency refers to the fact of knowing where (on which publishers’ websites) their ads are displayed.

Inventory transparency may be an issue when inventory is bought at reduced rates on blind or semi-transparent networks (see blind network) or through RTB on ad exchanges.

Inventory transparency is a selling point for somes networks and ad exchanges.

On the same topic see blind buy and brand safety.

 
Published on Monday 24 December 2012 (Authors)