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The digital marketing glossary > K > What is Keyword level call tracking definition?

What is Keyword level call tracking definition ?

Keyword level call tracking refers to tracking techniques allowing marketers to link phone calls made from a website with the keywords used for accessing the website. Keyword level call tracking is a precious way to measure paid search (PPCs) and SEO effectiveness and ROIs. It allows marketers to optimize AdWords spending.

For organic traffic, keyword call tracking requires to use session-based DNI.

For PPCs, it may be done at ad group level by URL-based DNI. For a more granular level that requires individual keywords or queries used by searchers, session-based DNI tracking is needed.

For more details about keyword level call tracking, see session-based tracking. See also call tracking for the overall process.

Published on Friday 21 June 2013 (Authors)