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The digital marketing glossary > K > What is Keyword level search retargeting definition?

What is Keyword level search retargeting definition ?

Keyword level search retargeting refers to the fact that advertisers can buy keywords on a search retargeting platform as it is done on classic PPC search engine platforms.

With keyword level search retargeting, advertisers can buy single exact keywords and sometimes use negative keywords and specific matching options.

Only top of the notch search retargeting platforms allow advertisers to buy at keyword levels. Often the buy is made at keyword categories level.

 
Published on Friday 4 January 2013 (Authors)