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The digital marketing glossary > L > What is Last interaction model definition?

What is Last interaction model definition ?

The last interaction model is an attribution model similar to the last click attribution model by which all credit is given to the last channel whith which the consumer interacts before a conversion or an order.

It is notably an appellation used by Google Analytics.

For more details about the last interaction model, see last click attribution.

 
Published on Friday 21 December 2012 (Authors)