Lead follow up consists of coming back to a sales lead who has done some inquiries on a website. Lead follow up processes are mostly used in BtoB.
Lead follow up processes can be automated or not. They are made by phone or email.
Lead follow up processes can be very complex in BtoB companies.
An effective lead follow up must be speedy and personalized.
An example of follow uo based upon visit behavior:
An example of non-automated email follow up: